UX Researcher & Designer · Research, Design, Data & AI Systems
I’ve always been curious about why people do what they do. Now I bring that to AI: researching real behaviour, designing for trust, and making sure the AI actually gets people, not just the prompt.
- UX Research
- Interaction design
- Behavioral data
- NLP
- Design for trust
- Interior cognition
// work archive · 4 stories
Case studies.
Stories of curiosity, evidence, and design—turning complex human behavior into useful systems.
// micro case studies
Micro case studies.
Design Systems
Urbanfit Control Panel: one screen for every branch
One layout, three roles
Mixed Methods
Poshmera: a fashion app built for trust at checkout
8,000 installs in month one (as reported)
Qualitative Research
Keeping the PM Persona Current
8 PM interviews
Qualitative Research
Team Contract
9 participants · ~230 observations
AI / ML Research
GesturePro
Real-time, zero hardware
AI / ML Research
CryptoSecure
An AI security tool that pairs static analysis with a language model
Qualitative Research
Stories by Children
A reading platform for children and the parents who guide them. Task success rose from 50% to 85% across two Lean UX rounds of family testing
Quantitative / Experimentation
Would They Have Bought Anyway?
47% new customer rate
Quantitative / Experimentation
Why Weren’t Students Saving?
Segmented 50% of UK sales (as reported)
Quantitative / Experimentation
Do Small Wins Compound?
2.5% to 8.43% RPV uplift
Quantitative / Experimentation
Should the Homepage Check the Forecast?
+11.6% conversion lift
// medium, linkedin and substack
Articles and essays.
Essays I publish on Medium, LinkedIn and Substack. Each one here links to the original post.
When I'm notresearching
I work hard and then I go find something that has nothing to do with work.Slopes, cities, finish lines, ship decks — whatever gets me out of my head and into the world.
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