DESIGNINGEXPERIENCESresearch
Shweta Sharma is a UX researcher with a background in AI experiences. She cares about the 'why' behind human behavior and the 'how' behind the systems meant to support it.
about me
My 6+ year journey started with a simple obsession: figuring out why people do what they do, and caring about what happens when they can't. I began in UX design, shaping e-commerce at Arcadia, building wellness platforms, and redesigning enterprise tools at John Deere. Behavioral analytics pulled me deeper. Not just tracking clicks, but understanding the why behind every hesitation. With a Masters in AI/ML from Drexel and my current work at ABIM building NLP models that detect bias in clinical communication, the mission got sharper: how a doctor talks to a patient shouldn't depend on who that patient is. Whether I'm in a user interview or fine-tuning a transformer, I'm still just trying to understand people. I just have better tools now.
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Selected
research &
design.
version: 2026.1
status: open_to_work
From Frameworks to F1 Scores: Designing a Scalable Communication Assessment System
Building a scalable, rubric-grounded NLP pipeline that measures patient-centered communication behaviors across real clinical transcripts. Operationalized frameworks like Calgary-Cambridge and NURSE into measurable constructs for ABIM.
No UX, No Problem? A Qualitative Study into How Product Managers Navigate UX Without UX Support
A qualitative study into how Product Managers at John Deere navigate product design and UX decisions without dedicated support. Co-designed a systemic programme scaling UX literacy and tool adoption.
Healthcare Bias — NLP Detection
4-label bias framework
Stories by Children
50% → 85% task success
What Analytics Couldn't Tell Us: Pairing Exit Intercepts with Behavioral Data at Topshop
+5.8% conversion lift
When Did Better Actually Mean Better? A Longitudinal Usability Study
SUS Score: 60 → 85.6 (+25.6)
GesturePro — Sign Language Translation
Real-time, zero hardware
Would they have bought anyway? Measuring true incrementality for Miss Selfridge
47% new customer rate
Why Were Students Not Saving? Segment Aware Personalization at Dorothy Perkins
Segmented 50% of UK sales
Do Small Wins Compound? Six Measured Experiments, One Revenue Per Visitor Discipline at Evans
2.5% to 8.43% RPV uplift
Should the Homepage Check the Forecast? Weather and Geolocation at Burton
+11.6% conversion lift
When I'm not researching
I work hard and then I go find something that has nothing to do with work.
Slopes, cities, finish lines, ship decks — whatever gets me out of my head and into the world.
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